Re-branding and packaging

ABOUT
Personal Project: Sleepy Owl Coffee Packaging Redesign

Project Brief
As a personal design exploration, I took on the challenge of redesigning the packaging for Sleepy Owl’s coffee boxes. My goal was to create a fresh, visually appealing look that enhances brand identity while making the packaging more engaging and distinctive on shelves.

Challenges
-Enhancing Visual Appeal – The existing packaging, while clean, could benefit from more engaging design elements to better capture consumer attention.
-Creating a Unique Identity – Maintaining Sleepy Owl’s friendly and modern branding while adding a more artistic and storytelling-driven approach.
-Balancing Clarity & Aesthetics – Ensuring that the design remains functional and easy to navigate while integrating more expressive elements.

Design Approach & Solution
-Introduced custom illustrations to add character and visual interest, making the packaging feel more lively and premium.
-Used a refined color palette and typography to ensure clarity while reinforcing the brand’s playful yet high-quality appeal.
-Designed a structured layout that keeps the packaging clean and easy to read while incorporating artistic elements seamlessly.

Outcome
-A more visually engaging and storytelling-driven packaging concept that aligns with Sleepy Owl’s brand personality.
-The use of illustrations helped differentiate the packaging, adding a unique and handcrafted feel to the design.
-This personal project allowed me to experiment with branding, packaging structure, and the balance between function and creativity.